Found in almost every shopping strip or on almost any sporting field, Adidas is Europe's largest manufacturer of sportswear and the second largest manufacturer of sportswear in the world.
The sporting empire came from quite humble beginnings and a young man called Adolf Dassler (Adi-Das) who began designing shoes from a very young age. Adolf and his brother Rudolph created the brand after returning from the First World War in 1924. Their initial designs and creations were completed in their mother's wash kitchen. These creations developed into "Dassler Brothers Shoe Factory" and it became an imminent success.
The company's first big break came during the 1936 Summer Olympics when he persuaded American athlete Jesse Owens to wear his studded shoes during his races. Owens went on to win four gold medals and simultaneously through the Adidas brand into the spotlight. The business then went on to sell up to 200,000 pairs of shoes per year for the next three years.
After the war a rising tension between the brothers drew them apart and Rudolph went off to set up his own footwear brand (later labelled Puma). This didn't really bother Adi and his company grew from strength to strength. In 1954, his close friendship with German soccer coach Sepp Herberger led to him designing innovative screw-in studded boots for the Germans to wear in their World Cup final.
Adolf's friendship with the current German coach Sepp Herberger led to the German soccer team wearing pairs of specially designed studded Adidas boots in their World Cup final against Hungary. As the Hungarian team were sliding around in the mud, the Germans with their studded boots had extra grip which helped towards their eventual victory. The German win wearing the Adidas boots propelled the brand out onto the worldwide scale.
Today, Adidas is still one of the world's most popular choices for football boots. Moving on from footwear, Adidas now sells a whole range of sportingwear from team uniforms to equipment to accessories. It is a major supplier of sports apparel to most of the world's most prominent sports including tennis, golf, football, basketball, cricket and gymnastics. Adidas is also a popular choice with some of the world's most famous sporting stars including Kevin Pietersen, Andy Murray, Justine Henin, Caroline Wozniacki and Alicia Molik.
The sporting empire came from quite humble beginnings and a young man called Adolf Dassler (Adi-Das) who began designing shoes from a very young age. Adolf and his brother Rudolph created the brand after returning from the First World War in 1924. Their initial designs and creations were completed in their mother's wash kitchen. These creations developed into "Dassler Brothers Shoe Factory" and it became an imminent success.
The company's first big break came during the 1936 Summer Olympics when he persuaded American athlete Jesse Owens to wear his studded shoes during his races. Owens went on to win four gold medals and simultaneously through the Adidas brand into the spotlight. The business then went on to sell up to 200,000 pairs of shoes per year for the next three years.
After the war a rising tension between the brothers drew them apart and Rudolph went off to set up his own footwear brand (later labelled Puma). This didn't really bother Adi and his company grew from strength to strength. In 1954, his close friendship with German soccer coach Sepp Herberger led to him designing innovative screw-in studded boots for the Germans to wear in their World Cup final.
Adolf's friendship with the current German coach Sepp Herberger led to the German soccer team wearing pairs of specially designed studded Adidas boots in their World Cup final against Hungary. As the Hungarian team were sliding around in the mud, the Germans with their studded boots had extra grip which helped towards their eventual victory. The German win wearing the Adidas boots propelled the brand out onto the worldwide scale.
Today, Adidas is still one of the world's most popular choices for football boots. Moving on from footwear, Adidas now sells a whole range of sportingwear from team uniforms to equipment to accessories. It is a major supplier of sports apparel to most of the world's most prominent sports including tennis, golf, football, basketball, cricket and gymnastics. Adidas is also a popular choice with some of the world's most famous sporting stars including Kevin Pietersen, Andy Murray, Justine Henin, Caroline Wozniacki and Alicia Molik.
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