Small business owners primarily make use of technology for marketing and branding. In fact, it is only in the web when small firms can look anything but small if only their websites have impressive web design. If you are a small company owner hoping to thrive online, it's important that you are aware of the five mistakes to avoid in web designing. Doing these mistakes will weaken your position in the market and even make you lose your chance to sit in the same market space as your big competitors.
The first three common mistakes have to do with failing to achieve clarity on the website.
The Home Page Lacks Clarity. Does your home page unambiguously express what your website is all about? Do online visitors instantly know what your company is and your products are? Or do they have to think about it for themselves? Does your home page presents a clear call to action statements? Online visitors are smart people but they are often in a hurry. In fact, most of them are not readers; they just browse through the information on your site. Thus, it's important that you make your message clear especially on the home page.
Loading Speed. Sometimes website owners neglect the importance of their website's accessibility. It matters that your target audience gets the exact page they are loading in just one try. So if you want to make a good impression, make pages within your site easy to find.
Quality Of Web Content. Nobody wants to read a material that is poorly written. Grammatical errors may also affect the quality of your content. Take note that there's a big difference between copywriting and simple writing. The goal of copywriting is string words together to generate sales.
Confusing Colors And Lack Of Contrast. Strategic usage of colors and themes helps your site visitors easily determine the maker of the products they are currently reading about. You can pick up inspirations from the websites you admire and even from your competitors as long as they apply to your creative goals. Professional web designers can help you pick the suitable color and contrast to use.
The first three common mistakes have to do with failing to achieve clarity on the website.
The Home Page Lacks Clarity. Does your home page unambiguously express what your website is all about? Do online visitors instantly know what your company is and your products are? Or do they have to think about it for themselves? Does your home page presents a clear call to action statements? Online visitors are smart people but they are often in a hurry. In fact, most of them are not readers; they just browse through the information on your site. Thus, it's important that you make your message clear especially on the home page.
Loading Speed. Sometimes website owners neglect the importance of their website's accessibility. It matters that your target audience gets the exact page they are loading in just one try. So if you want to make a good impression, make pages within your site easy to find.
Quality Of Web Content. Nobody wants to read a material that is poorly written. Grammatical errors may also affect the quality of your content. Take note that there's a big difference between copywriting and simple writing. The goal of copywriting is string words together to generate sales.
Confusing Colors And Lack Of Contrast. Strategic usage of colors and themes helps your site visitors easily determine the maker of the products they are currently reading about. You can pick up inspirations from the websites you admire and even from your competitors as long as they apply to your creative goals. Professional web designers can help you pick the suitable color and contrast to use.
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