Tuesday, August 30, 2011

Creating a Successful Display for your Trade Show

By Charles Dugan


If you have got the opportunity to put up a kiosk at lots of trade shows, you are going to need trade show displays that truly stand out from the crowd. Folks that visit these sorts of shows might be attempting to find something very specific. If your display catches their eye, you are more likely to get new business from your investment in the show.

Trade show displays come in quite a few different kinds, sizes, and styles. You can choose between table top displays and free standing displays. The trade show displays also go from quite small to quite large. One thing you will want to think about regarding the trade show displays you choose are the portability. If you'll be moving the display frequently from show to show, you will need to make sure you can simply take the display down and put it back up later . There are plenty of different cases, crates, and bags that come together with various displays to help you store and move the display booths after you have them down.

As far as the types of trade show displays are concerned, the designs are limitless. You can go with something simple and design a back wall with your company emblem and services. Or you can design a banner to stand behind your booth on stands. You can design table runners, literature racks, signs for counters, and lots of other items. You don't need the overall look to be too cluttered, but you also will need to get your point across and come across as a reputable expert in your primary industry.

Before starting to design your display, have a look at other displays from different trade shows. See what you works and is too much or too little. You can base your display design on features you have liked about the displays of others. These ideas can give you a good starting point. You can also hire experts to help you design the general look and also help choose the structural type of the display.

This will be a little more costly at first, but if you use the display often , it'll be worth using the time, effort, and cash to get a great design that can be re-used for years.




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