If you own a small internet business then one thing I can guarantee is that you are performing your Web Promotion on a shoestring. You will be doing all your web promotion using cheap resources of for free using your own labour. You do not have unlimited resources to create backlinks, conduct marketing on social sites, or perform Search Engine optimisation tasks. This is what I call the resource trap. many inexperienced business owners will make this worse by regarding all income as profit, spending little of it, if any, on promoting the business.
It is important for an entrepreneur to realize that effective web promotion cannot be done entirely for free, that in the early years of a successful business somewhere between 50 percent and 100 percent of the money made is returned to grow the business. This money may be spent on new domains and websites that link to your money site in depth, and even make money themselves, on web design or programming, on purchasing traffic or on hiring help for link building and social marketing.
Building new sites of your own is a very effective method of web promotion since they can carry Ads and links to your main website, you can arrange for pages which follow the same concept to be linked which helps with SEO. Search engine visitors are the kings of traffic, this is because they are fresh, they have not just seen 35 other offerings from similar vendors, they are not as marketeers say - Jaded. Some webmasters are tempted to purchase links, but should the major search engines find out that a site is selling links, and they do conduct sting operations to prove this, then you could find your site de-listed.
Web design, professionally written sales copy, and extra bells and whistles can make your site more sticky, visitors will stay longer and come back more often, increasing your sales. Sometimes however a really scruffy site sells. Color is important. Look at the paypal buttons, these are orange for a reason. Believe it or not research has shown that humans have a peck reflex like birds and it is triggered by this color. Copy it for your sales buttons and put them on a page that is mainly pale blues that increase feelings of trust.
For the Social Marketing side of web development I like to put a social bookmarking widget from addthis dot com on every page. Now you can go to some of the hundreds of social sites and social bookmarking sites and add your page manually. Email your friends and get them to bookmark a few pages for you. A few rounds of this and you have started a social marketing campaign. On a website called Fiverr there are people who will produce promotional youtube videos for you ideal for website promotion, for as little as five dollars. Some of your friends may be willing to give more help by emailing their friends, just ask and be surprised!
Dont be tempted to buy traffic for the purpose of sales. The traffic from these sources is of very poor quality and does not convert well. Thirty thousand hits to your page with no sales would not be unheard of, yes they are real people but they all speak Urdu and sit in a shed in Mumbai! If the traffic was any good the seller would simply by sell to these surfers himself, he would make far more money. This sort of traffic is only good for increasing Alexa rank, building up web stats before you sell a site, and burning up all your bandwidth.
Two resources that are worth using I will point you too below. They are both free. One is a free ads site and the second is a peculiar type of article submissions site. Free Ads if they take URLs (and this one does) are a great way of marketing your product and getting some search engine exposure as well!
Article placement is another web promotion strategy worth considering. Twotsi dot com is a a unique article posting site, you can also upload a picture which you can watermark. The really big feature for web promotion though is the keyword rich h2 title at the top of the page that you can link to your website. Primesearch engine fodder! You can also add a QR code to your image. Website promotion by using the QR codes that mobile phone users love scanning in is very effective. Surfers can comment on your article which keeps the page fresh in the search engines.
It is important for an entrepreneur to realize that effective web promotion cannot be done entirely for free, that in the early years of a successful business somewhere between 50 percent and 100 percent of the money made is returned to grow the business. This money may be spent on new domains and websites that link to your money site in depth, and even make money themselves, on web design or programming, on purchasing traffic or on hiring help for link building and social marketing.
Building new sites of your own is a very effective method of web promotion since they can carry Ads and links to your main website, you can arrange for pages which follow the same concept to be linked which helps with SEO. Search engine visitors are the kings of traffic, this is because they are fresh, they have not just seen 35 other offerings from similar vendors, they are not as marketeers say - Jaded. Some webmasters are tempted to purchase links, but should the major search engines find out that a site is selling links, and they do conduct sting operations to prove this, then you could find your site de-listed.
Web design, professionally written sales copy, and extra bells and whistles can make your site more sticky, visitors will stay longer and come back more often, increasing your sales. Sometimes however a really scruffy site sells. Color is important. Look at the paypal buttons, these are orange for a reason. Believe it or not research has shown that humans have a peck reflex like birds and it is triggered by this color. Copy it for your sales buttons and put them on a page that is mainly pale blues that increase feelings of trust.
For the Social Marketing side of web development I like to put a social bookmarking widget from addthis dot com on every page. Now you can go to some of the hundreds of social sites and social bookmarking sites and add your page manually. Email your friends and get them to bookmark a few pages for you. A few rounds of this and you have started a social marketing campaign. On a website called Fiverr there are people who will produce promotional youtube videos for you ideal for website promotion, for as little as five dollars. Some of your friends may be willing to give more help by emailing their friends, just ask and be surprised!
Dont be tempted to buy traffic for the purpose of sales. The traffic from these sources is of very poor quality and does not convert well. Thirty thousand hits to your page with no sales would not be unheard of, yes they are real people but they all speak Urdu and sit in a shed in Mumbai! If the traffic was any good the seller would simply by sell to these surfers himself, he would make far more money. This sort of traffic is only good for increasing Alexa rank, building up web stats before you sell a site, and burning up all your bandwidth.
Two resources that are worth using I will point you too below. They are both free. One is a free ads site and the second is a peculiar type of article submissions site. Free Ads if they take URLs (and this one does) are a great way of marketing your product and getting some search engine exposure as well!
Article placement is another web promotion strategy worth considering. Twotsi dot com is a a unique article posting site, you can also upload a picture which you can watermark. The really big feature for web promotion though is the keyword rich h2 title at the top of the page that you can link to your website. Primesearch engine fodder! You can also add a QR code to your image. Website promotion by using the QR codes that mobile phone users love scanning in is very effective. Surfers can comment on your article which keeps the page fresh in the search engines.
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