Every business now, even if your business sis not a local one, needs to pay attention to local directory marketing. You will not get any new business from your customers who are searching online, if they cannot find you when they have questions and issues that they need solved.
You customer will find a business online that meets their needs when they search. Your customer will either find your business or another business. Each time that your customer searches online for information about the services that you provide and they don't find you, your customer begins to trust you less. Soon they start listening to and connecting with your competitors.
When there is a question or a problem that needs to be solved, the very first thing that you customer does is pick up his blackberry, iphone or laptop to go online. Forget the newspaper ads, magazine ads, inserts and coupon paks. These old school methods that used to work bring in get new customers don't work anymore. Your customer wants information right now.
Top get more new customers you need to be in all the places on line where your customs are every day. You need to be there answering their questions and solving their biggest needs.
Local Search Anatomy
When your customer searches for information online the search engine determines if the search is related to a local business. You customer then sees the search results that show the businesses that are the top ranked companies and are the closest to the customer. This location can be determines by either the location of the person when they are searching, or the location that the customer wants information about.
If you customer is searching online from their house in Philadelphia for a chiropractor the search results that they see will be the top ranked chiropractors in Philadelphia. If the same customer is driving in a car and searching on their phone, the list of dentists they they find would vary based on their location the moment that they search.
These search results are important for you to understand, since you won a business that is in a specific place. Your customers can be searching from home or from mobile devices. The more often your business shows up in searches related to your business, the more your leads and new business will increase. A local marketing strategy is essential to winning online. Your customers expect to find the information that they want, right now. a local marketing strategy that keeps your company listed at the top of these searches is crucial to getting more leads and customers online.
You customer will find a business online that meets their needs when they search. Your customer will either find your business or another business. Each time that your customer searches online for information about the services that you provide and they don't find you, your customer begins to trust you less. Soon they start listening to and connecting with your competitors.
When there is a question or a problem that needs to be solved, the very first thing that you customer does is pick up his blackberry, iphone or laptop to go online. Forget the newspaper ads, magazine ads, inserts and coupon paks. These old school methods that used to work bring in get new customers don't work anymore. Your customer wants information right now.
Top get more new customers you need to be in all the places on line where your customs are every day. You need to be there answering their questions and solving their biggest needs.
Local Search Anatomy
When your customer searches for information online the search engine determines if the search is related to a local business. You customer then sees the search results that show the businesses that are the top ranked companies and are the closest to the customer. This location can be determines by either the location of the person when they are searching, or the location that the customer wants information about.
If you customer is searching online from their house in Philadelphia for a chiropractor the search results that they see will be the top ranked chiropractors in Philadelphia. If the same customer is driving in a car and searching on their phone, the list of dentists they they find would vary based on their location the moment that they search.
These search results are important for you to understand, since you won a business that is in a specific place. Your customers can be searching from home or from mobile devices. The more often your business shows up in searches related to your business, the more your leads and new business will increase. A local marketing strategy is essential to winning online. Your customers expect to find the information that they want, right now. a local marketing strategy that keeps your company listed at the top of these searches is crucial to getting more leads and customers online.
About the Author:
Google places drives traffic and generates leads for many businesses. You can read more about l local directory marketing with Google Places here or you can watch a video all about local directory marketingg.
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