When you decide to exhibit at a trade show, you are committing to a significant investment, in booth space rental, a few great looking trade show displays, and travel expenses for one or two staff. Ensure you leverage that investment as much as practical - one of the goals you most likely have is to extend the exposure your company or business has in your industry. If this is the case, you may want to consider making your company part of a seminar - either a free seminar or a paid event.
Exhibitors and show visitors attend conventions because they wish to to learn new things about the industry. Subsequently, the speakers at seminars are considered experts in the field. If somebody from your company or business was the featured speaker at a seminar, that appearance would work to boost your company's name recognition and standing in the industry - if the presentation is conducted well. It should also provide good press exposure as media are often present at the conventions as well.
Free conferences are good choices to get in front of peers and potential clients that want to study new features of your industry. But that is why you have to use caution in choosing the content you include in your discussion. Business peers and prospects who attend the free conferences desire to learn about the industry. They did not just enroll in the conference to learn about just your company, and they most likely will leave bad reviews if they feel they sat through a commercial in place of a class. You would still boost your exposure that way, just not in the way you probably were expecting!
It is possible, and even expected, though, to include your company's name in a discussion during a free seminar. It's even possible to speak about what your company does. But you have to do this by using your company as an example that illustrates whatever point you were covering in the market place at large. Be subtle, and you can educate and advertise at the same time.
Lectures during paid seminars are less limiting than those that happen during the free seminar. This time you have a captive audience that paid to be in front of you, and you will be allowed to talk about your company and what you may have to offer the visitors. What you want to guarantee before you commit to talking at a paid seminar is that the visitors are actually going to want to hear you while you have them in front of you. Perhaps you have attended a paid seminar that contained a meal? Did you pay much attention to the speaker, or were you more enthusiastic about the food, the conversation, or your Blackberry? Exploit talking at a paid seminar if you will be assured in your ability to hold your audience's attention.
If you do decide to present at a convention at the trade show, you want to give sober consideration as to who will represent your company. You need to choose somebody who's personable, who's not apprehensive to talk in front of lots of people, who's extremely knowledgeable not just about your company but also about the industry in total, who's in a position to think on their feet, and who has a good humorous character. If you have someone who embodies all of these qualities, you are lucky and have a treasure on your hands. If you are not that lucky you want, as a minimum, someone who knows the business, who can speak with confidence, and who is easy to understand.
Very likely, if you have decided to present at a seminar at a selected trade show, you may wish to do so again the next year. Visitors at seminars usually are asked to review the discourse, so if you provide good data and are entertaining, you will probably get asked to present again. You may also desire to request copies of comment cards, so that you will know for certain what the attendees liked about your presentation and what they did not. That information will help you tune up your next discourse.
Presenting at a conference at a trade show is another PR opportunity for your company. If you have an interest in this, send an offer early to the show's producers, highlighting a topic they will likely wish to include in their show. It's another great way to get your company's name in front of the show's guests.
Exhibitors and show visitors attend conventions because they wish to to learn new things about the industry. Subsequently, the speakers at seminars are considered experts in the field. If somebody from your company or business was the featured speaker at a seminar, that appearance would work to boost your company's name recognition and standing in the industry - if the presentation is conducted well. It should also provide good press exposure as media are often present at the conventions as well.
Free conferences are good choices to get in front of peers and potential clients that want to study new features of your industry. But that is why you have to use caution in choosing the content you include in your discussion. Business peers and prospects who attend the free conferences desire to learn about the industry. They did not just enroll in the conference to learn about just your company, and they most likely will leave bad reviews if they feel they sat through a commercial in place of a class. You would still boost your exposure that way, just not in the way you probably were expecting!
It is possible, and even expected, though, to include your company's name in a discussion during a free seminar. It's even possible to speak about what your company does. But you have to do this by using your company as an example that illustrates whatever point you were covering in the market place at large. Be subtle, and you can educate and advertise at the same time.
Lectures during paid seminars are less limiting than those that happen during the free seminar. This time you have a captive audience that paid to be in front of you, and you will be allowed to talk about your company and what you may have to offer the visitors. What you want to guarantee before you commit to talking at a paid seminar is that the visitors are actually going to want to hear you while you have them in front of you. Perhaps you have attended a paid seminar that contained a meal? Did you pay much attention to the speaker, or were you more enthusiastic about the food, the conversation, or your Blackberry? Exploit talking at a paid seminar if you will be assured in your ability to hold your audience's attention.
If you do decide to present at a convention at the trade show, you want to give sober consideration as to who will represent your company. You need to choose somebody who's personable, who's not apprehensive to talk in front of lots of people, who's extremely knowledgeable not just about your company but also about the industry in total, who's in a position to think on their feet, and who has a good humorous character. If you have someone who embodies all of these qualities, you are lucky and have a treasure on your hands. If you are not that lucky you want, as a minimum, someone who knows the business, who can speak with confidence, and who is easy to understand.
Very likely, if you have decided to present at a seminar at a selected trade show, you may wish to do so again the next year. Visitors at seminars usually are asked to review the discourse, so if you provide good data and are entertaining, you will probably get asked to present again. You may also desire to request copies of comment cards, so that you will know for certain what the attendees liked about your presentation and what they did not. That information will help you tune up your next discourse.
Presenting at a conference at a trade show is another PR opportunity for your company. If you have an interest in this, send an offer early to the show's producers, highlighting a topic they will likely wish to include in their show. It's another great way to get your company's name in front of the show's guests.
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