Performance improvement testing is a practice that not many Internet marketers do. Ask any pro online marketer, and you are going to hear the same thing every time. It isn't important what type of conversion you are aiming for, or rather, what your most desired response is from a website visitor. People who employ testing use it mainly on sales pages and squeeze pages, but testing can be used on any page on a site. For sales copy or squeeze pages, the best item to test first is usually the heading. The principle is very easy to comprehend since majority of people are going to only be executing A/B split testing. Keep on reading and you will learn more about testing your websites and also utilizing tracking.
If your interested in a website or even a free business website builder these testing and tracking factors are considerations. Be aware that you will need to do more than setting up a test. Each time you come across anything pertaining to testing, go and assume you should do tracking, as well. You should have a reliable tracking script in place so you can register when anyone clicks on a link. But, the squeeze page is different because you can determine how many optins you get compared to the number of website visitors. If you need a good tracking script that doesn't cost anything, then you may want to consider Google Analytics.
Testing is crucial since no person on the face of the planet writes the highest converting copy with their first final draft. The same with making websites, or design, because they can have mistakes in them that might cause problems. The highest paid copywriters in the world never craft the greatest copy they can the first time. Apparently, there is only a lone path to betterment which is testing and tracking. We feel many online business owners fail to do this because they simply do not know, or they are simply too lazy to do it.
The most simplistic approach to test a squeeze page, for example, is to utilize a simple URL rotator script. Nearly all, if not all, URL rotator scripts have instructions, and they actually are not tough to use. Then you simply upload version 1 and version 3 of the webpage, so they can be rotated, and start generating traffic to it. The URL rotator script displays a different page to every new visitor, and so you want to test or modify only one thing. Testing just one item is important because you have to determine what produced any conversion rate deviations. You can test more than one element at one time using the Taguchi multivariate testing, but that is somewhat complicated for virtually all web marketers.
I have personally taken a sales letter that converted very badly when published using Google Adwords and tested it. The very first time I began advertising it, the sales letter converted sub-1%. After roughly several weeks of testing, I managed to sustain a conversion rate of almost 7% with cold traffic which is the hardest website traffic to convert. Have no doubt that testing and tracking your sites is the best and smartest way to achieve better results.
If your interested in a website or even a free business website builder these testing and tracking factors are considerations. Be aware that you will need to do more than setting up a test. Each time you come across anything pertaining to testing, go and assume you should do tracking, as well. You should have a reliable tracking script in place so you can register when anyone clicks on a link. But, the squeeze page is different because you can determine how many optins you get compared to the number of website visitors. If you need a good tracking script that doesn't cost anything, then you may want to consider Google Analytics.
Testing is crucial since no person on the face of the planet writes the highest converting copy with their first final draft. The same with making websites, or design, because they can have mistakes in them that might cause problems. The highest paid copywriters in the world never craft the greatest copy they can the first time. Apparently, there is only a lone path to betterment which is testing and tracking. We feel many online business owners fail to do this because they simply do not know, or they are simply too lazy to do it.
The most simplistic approach to test a squeeze page, for example, is to utilize a simple URL rotator script. Nearly all, if not all, URL rotator scripts have instructions, and they actually are not tough to use. Then you simply upload version 1 and version 3 of the webpage, so they can be rotated, and start generating traffic to it. The URL rotator script displays a different page to every new visitor, and so you want to test or modify only one thing. Testing just one item is important because you have to determine what produced any conversion rate deviations. You can test more than one element at one time using the Taguchi multivariate testing, but that is somewhat complicated for virtually all web marketers.
I have personally taken a sales letter that converted very badly when published using Google Adwords and tested it. The very first time I began advertising it, the sales letter converted sub-1%. After roughly several weeks of testing, I managed to sustain a conversion rate of almost 7% with cold traffic which is the hardest website traffic to convert. Have no doubt that testing and tracking your sites is the best and smartest way to achieve better results.
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When was the last time you truly succeeded at free business website? Or, perhaps you are scared to succeed? Many people are, you know. free business website is just one impressive piece of information that is crystal clear and uncomplicated.
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