Recently I saw a story in the Mail on Sunday that I felt it was very important to write a post. The article was headed "Online Riches ignored" if you want to look the article up.
The article debated how many smaller (micro) businesses were missing out on online profits by either not investing, not targeting or not even having a web presence. Here are some of the statistics from the article that are a wake up call for small business owners in the Uk (and beyond) :
- Micros (small) businesses with less than 10 staff only make about £1,000 sales a year through the web, equal to only 0.6% of their total income.
- But enterprises with 11 "49 staff, earn roughly £175,000 in internet sales, or 4.6% of income.
- Bigger firms with 50 "249 staff earn about £2.5 million or 13.1% of sales on the internet.
Data courtesy of research by Centre for Economics and Business Research and printed in the Mail on Sunday, 3rd July 2011
This I found very revealing. What it informs me is that there's a massive opportunity for little (micro) enterprises to extend revenue by effective use of a web presence. Unfortunately many don't realize that it does not matter how little their business is, it is important to invest in a web presence.
I recognise that many small enterprises don't have time or capital to invest. Therefore , it is vital to pick the right web design partner who can offer a service, at the right costs to deliver the very best results.
Please take some time to have a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may appear to be less costly to build and manage your own site, there is a lot of benefit (time, results, etc) in employing a trusted web design partner.
I am hoping this article has given food for thought of the brilliant opportunity for small businesses to earn more money by making the optimum use of an online presence.
The article debated how many smaller (micro) businesses were missing out on online profits by either not investing, not targeting or not even having a web presence. Here are some of the statistics from the article that are a wake up call for small business owners in the Uk (and beyond) :
- Micros (small) businesses with less than 10 staff only make about £1,000 sales a year through the web, equal to only 0.6% of their total income.
- But enterprises with 11 "49 staff, earn roughly £175,000 in internet sales, or 4.6% of income.
- Bigger firms with 50 "249 staff earn about £2.5 million or 13.1% of sales on the internet.
Data courtesy of research by Centre for Economics and Business Research and printed in the Mail on Sunday, 3rd July 2011
This I found very revealing. What it informs me is that there's a massive opportunity for little (micro) enterprises to extend revenue by effective use of a web presence. Unfortunately many don't realize that it does not matter how little their business is, it is important to invest in a web presence.
I recognise that many small enterprises don't have time or capital to invest. Therefore , it is vital to pick the right web design partner who can offer a service, at the right costs to deliver the very best results.
Please take some time to have a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may appear to be less costly to build and manage your own site, there is a lot of benefit (time, results, etc) in employing a trusted web design partner.
I am hoping this article has given food for thought of the brilliant opportunity for small businesses to earn more money by making the optimum use of an online presence.
About the Author:
Simon Wilkinson is the owner of Digital Ark, Colchester Web Design, web hosting and local mobile search business. He also rights a regular blog that provides practical insight to website design.
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