E-mail provides an intensely efficient and inexpensive way of sending your message out to customers and prospective customers. And the simplicity and the great value that you can achieve using email as your primary follow-up technique is second to none.
Nevertheless before rushing into setting up your e-mail promotional program, it's worth spending a little time to plan and make sure that it will deliver results for you. These are some basic ideas to get you started.
The subject line on the email is critical - most readers ignore straight marketing emails and so you must be a touch more creative with what you write, to urge them to open your email and read the contents. At the same time, ensure that your subject line reflects the content in some sense, like a paper heading reflects the story.
After grabbing their attention with a good strap line, make sure the content of the email is worth examining too. Don't simply do a promotion - entertain or engage your readers in order that they enjoy getting your missives.
Keep the sentences and paragraphs short. You'll find that it's simpler to read on-screen when there are no more than 3 lines of text together.
Perhaps the most import of all email marketing tips is to include a call to action to get your clients to get in touch with you, or buy something. Make sure you have some kind of call to action in at least half your e-mails.
Use opted-in e-mails for your promoting, because sending e-mail to folk who haven't asked for them is just spamming, and you know how you feel about receiving email from somebody unknown to you.
Make sure that no attachments are ever sent with your emails. The bulk of IT firms around the globe warn that attachments are possibly carrying a virus and this may simply mean that your e-mails can be blacklisted and are unlikely to get read. Rather than having attachments on your emails, it is far more effective to just add links to websites and other Web resources.
Finally ensure that you check read each email you send out to eliminate mistakes. Silly typos can reflect badly on the quality of services your business provides.
Nevertheless before rushing into setting up your e-mail promotional program, it's worth spending a little time to plan and make sure that it will deliver results for you. These are some basic ideas to get you started.
The subject line on the email is critical - most readers ignore straight marketing emails and so you must be a touch more creative with what you write, to urge them to open your email and read the contents. At the same time, ensure that your subject line reflects the content in some sense, like a paper heading reflects the story.
After grabbing their attention with a good strap line, make sure the content of the email is worth examining too. Don't simply do a promotion - entertain or engage your readers in order that they enjoy getting your missives.
Keep the sentences and paragraphs short. You'll find that it's simpler to read on-screen when there are no more than 3 lines of text together.
Perhaps the most import of all email marketing tips is to include a call to action to get your clients to get in touch with you, or buy something. Make sure you have some kind of call to action in at least half your e-mails.
Use opted-in e-mails for your promoting, because sending e-mail to folk who haven't asked for them is just spamming, and you know how you feel about receiving email from somebody unknown to you.
Make sure that no attachments are ever sent with your emails. The bulk of IT firms around the globe warn that attachments are possibly carrying a virus and this may simply mean that your e-mails can be blacklisted and are unlikely to get read. Rather than having attachments on your emails, it is far more effective to just add links to websites and other Web resources.
Finally ensure that you check read each email you send out to eliminate mistakes. Silly typos can reflect badly on the quality of services your business provides.
About the Author:
Lee Duncan is the writer of Double Your Business: Breakthrough The Barriers To Higher Growth, Turnover and Profit. He is also a leading business coach with a complete fixation on customer results.
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