E-mail gives you an extremely efficient and cheap way of sending your message out to customers and clients. And the simplicity and the excellent value that you can achieve using email as your major follow-up method is unrivaled.
Nevertheless before rushing into setting up your e-mail promotional program, it's worth spending a little time to plan and make sure that it will deliver results for you. These are some basic ideas to get you started.
The topic line on the e-mail is vital - most folks delete just promotional e-mails and so you have to be a bit more creative with what you write, to encourage them to open your e-mail and read the contents. At the same time, make sure that your subject line reflects the content in some way, like a newspaper headline reflects the editorial.
After grabbing their attention with a good strap line, make sure the content of the email is worth examining too. Don't simply do a promotion - entertain or engage your readers in order that they enjoy getting your missives.
Keep the sentences and paragraphs short. People find that it's easier to read on-screen when there are no more than 3 lines of text together.
Maybe the most import of all email marketing tips is to incorporate an offer to get your customers to make contact with you, or buy something. Ensure you have some kind of call to action in at least fifty percent of your emails.
Use opted-in e-mails for your promoting, because sending e-mail to folk who haven't asked for them is just spamming, and you know how you feel about receiving email from somebody unknown to you.
Ensure that no attachments are ever sent with your e-mails. The great majority of IT companies around the world advise that attachments are likely to be dangerous and this will simply mean that your emails can be blacklisted and are not likely to get read. Instead of having attachments on your e-mails, it is a great deal more effective to just add links to internet sites and other Net resources.
Prior to clicking the "send" button, make sure that you proof read every e-mail you send out to get rid of errors. Stupid spelling mistakes can reflect badly on the standard of services your business provides.
Nevertheless before rushing into setting up your e-mail promotional program, it's worth spending a little time to plan and make sure that it will deliver results for you. These are some basic ideas to get you started.
The topic line on the e-mail is vital - most folks delete just promotional e-mails and so you have to be a bit more creative with what you write, to encourage them to open your e-mail and read the contents. At the same time, make sure that your subject line reflects the content in some way, like a newspaper headline reflects the editorial.
After grabbing their attention with a good strap line, make sure the content of the email is worth examining too. Don't simply do a promotion - entertain or engage your readers in order that they enjoy getting your missives.
Keep the sentences and paragraphs short. People find that it's easier to read on-screen when there are no more than 3 lines of text together.
Maybe the most import of all email marketing tips is to incorporate an offer to get your customers to make contact with you, or buy something. Ensure you have some kind of call to action in at least fifty percent of your emails.
Use opted-in e-mails for your promoting, because sending e-mail to folk who haven't asked for them is just spamming, and you know how you feel about receiving email from somebody unknown to you.
Ensure that no attachments are ever sent with your e-mails. The great majority of IT companies around the world advise that attachments are likely to be dangerous and this will simply mean that your emails can be blacklisted and are not likely to get read. Instead of having attachments on your e-mails, it is a great deal more effective to just add links to internet sites and other Net resources.
Prior to clicking the "send" button, make sure that you proof read every e-mail you send out to get rid of errors. Stupid spelling mistakes can reflect badly on the standard of services your business provides.
About the Author:
Lee Duncan is the author of Double Your Business: Breakthrough The Barriers To Higher Growth, Turnover and Profit. Also he is a leading business coach with a powerful obsession towards client results.
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