Recently I saw an article in the Mail on Sunday that I felt it was important to write a blog post. The article was headed "Online Riches ignored" if you would like to look the article up.
The article debated how many smaller (micro) businesses were missing out on online profits by either not investing, not targeting or not even having a web presence. Here are some of the statistics from the article that are a wake up call for small business owners in the Uk (and beyond) :
- Micros (tiny) enterprises with less than 10 staff only make on average £1,000 sales a year thru the Net, equal to only 0.6% of their total income.
- But businesses with 11 "49 staff, earn approximately £175,000 in online sales, or 4.6% of income.
- Bigger firms with 50 "249 staff earn roughly £2.5 million or 13.1% of sales on the web.
Data courtesy of research by Centre for Economics and Business Research and published in the Mail on Sunday, 3rd July 2011
This I found very revealing. What it lets me know is that there's a huge opportunity for small (micro) companies to extend revenue by effective use of an internet presence. Unfortunately many don't realize that it does not matter how tiny their business is, it's important to invest in an online presence.
I recognise that many small enterprises don't have time or capital to invest. Therefore , it is vital to pick the right web design partner who can offer a service, at the right costs to deliver the very best results.
Please take a little time to have a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may appear to be cheaper to build and manage your own internet site, there is a lot of benefit (time, results, etc) in employing a trusted website design partner.
I hope this article has given food for thought of the superb opportunity for smaller firms to earn more money by making the optimum use of a web presence.
The article debated how many smaller (micro) businesses were missing out on online profits by either not investing, not targeting or not even having a web presence. Here are some of the statistics from the article that are a wake up call for small business owners in the Uk (and beyond) :
- Micros (tiny) enterprises with less than 10 staff only make on average £1,000 sales a year thru the Net, equal to only 0.6% of their total income.
- But businesses with 11 "49 staff, earn approximately £175,000 in online sales, or 4.6% of income.
- Bigger firms with 50 "249 staff earn roughly £2.5 million or 13.1% of sales on the web.
Data courtesy of research by Centre for Economics and Business Research and published in the Mail on Sunday, 3rd July 2011
This I found very revealing. What it lets me know is that there's a huge opportunity for small (micro) companies to extend revenue by effective use of an internet presence. Unfortunately many don't realize that it does not matter how tiny their business is, it's important to invest in an online presence.
I recognise that many small enterprises don't have time or capital to invest. Therefore , it is vital to pick the right web design partner who can offer a service, at the right costs to deliver the very best results.
Please take a little time to have a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may appear to be cheaper to build and manage your own internet site, there is a lot of benefit (time, results, etc) in employing a trusted website design partner.
I hope this article has given food for thought of the superb opportunity for smaller firms to earn more money by making the optimum use of a web presence.
About the Author:
Simon Wilkinson is the owner of Digital Ark, Colchester Web Design, web hosting and local mobile search business. He also rights a regular blog that provides practical insight to website design.
No comments:
Post a Comment