Do you remember a time when "webmasters" would go out of their way to stuff keywords into their articles? They wouldn't care one iota whether the copy was pleasant to read or not, but would simply be concerned with outscoring all other competitors and ranking in a superior position on Google. There was indeed a time when this kind of approach worked well, but those days are far in the past now. There's nothing worse than trying to read through an article that is heavily dominated by keywords. Yet even today, some so-called SEO experts advocate that it's okay to include your keyword in a density of up to three or more percent.
Coming from a readability viewpoint this may be alright should you have a really high level key phrase, comprising perhaps just a few words. In these types of instances it ought to be quite possible to read through a piece of writing without it harming an excessive amount of. Nevertheless, if you're, like the majority of people, concentrating on longtail keywords, it may be really challenging to attain a density of perhaps 1%, without worrying about the copy beginning to read just like some of those unpleasant SEO articles.
Does search engine marketing revolve, strictly, around keywords and is this the future for online marketing? Not necessarily. We have to ask ourselves what is the purpose - what are we trying to achieve? In short, we want to make sure that our websites are credible, appropriate and trusted. In a simple list of 100 competitors we want to have a website that people, by definition, trust and visit. This is how the search engines should rank this list, after all.
How important, therefore, is the current practice of optimising and using search engine optimisation services to, essentially, describe our site to the search engines? Traditionally, we are told that we need to include that keyword in the title tag, description, meta-keywords, H1, H2, alt tags, and so on. Then, tradition would tell us that we should be certain that those keywords appear in the body text. Again, opinion differs as to the density - one, two, three percent - more?
Even though most of search engine optimisation is reliant on mechanised identification and operates in accordance with principles established by the major search engines - their particular formulas - we realise that what we are truly discussing is human relationships, faith and also social proof. Linking is often a significantly more critical part of search engine optimisation as compared to what on page optimisation is actually on its own. For that reason, providing that we present simple identification to demonstrate we are aiming to publish for any distinct key phrase, will we really want to involve keywords inside the particular body of our own on-page written content in any way? To put it differently, do we really have to be concerned about the keyword occurrence?
In an ideal world, where anchor text from the remote site matches up with the keyword contained in our webpage meta-tags and maybe even H1 heading, this should be sufficient. We should be free to write our content with the reader in mind, providing perfectly appropriate content of course, but without having to worry about any of that keyword density at all.
Coming from a readability viewpoint this may be alright should you have a really high level key phrase, comprising perhaps just a few words. In these types of instances it ought to be quite possible to read through a piece of writing without it harming an excessive amount of. Nevertheless, if you're, like the majority of people, concentrating on longtail keywords, it may be really challenging to attain a density of perhaps 1%, without worrying about the copy beginning to read just like some of those unpleasant SEO articles.
Does search engine marketing revolve, strictly, around keywords and is this the future for online marketing? Not necessarily. We have to ask ourselves what is the purpose - what are we trying to achieve? In short, we want to make sure that our websites are credible, appropriate and trusted. In a simple list of 100 competitors we want to have a website that people, by definition, trust and visit. This is how the search engines should rank this list, after all.
How important, therefore, is the current practice of optimising and using search engine optimisation services to, essentially, describe our site to the search engines? Traditionally, we are told that we need to include that keyword in the title tag, description, meta-keywords, H1, H2, alt tags, and so on. Then, tradition would tell us that we should be certain that those keywords appear in the body text. Again, opinion differs as to the density - one, two, three percent - more?
Even though most of search engine optimisation is reliant on mechanised identification and operates in accordance with principles established by the major search engines - their particular formulas - we realise that what we are truly discussing is human relationships, faith and also social proof. Linking is often a significantly more critical part of search engine optimisation as compared to what on page optimisation is actually on its own. For that reason, providing that we present simple identification to demonstrate we are aiming to publish for any distinct key phrase, will we really want to involve keywords inside the particular body of our own on-page written content in any way? To put it differently, do we really have to be concerned about the keyword occurrence?
In an ideal world, where anchor text from the remote site matches up with the keyword contained in our webpage meta-tags and maybe even H1 heading, this should be sufficient. We should be free to write our content with the reader in mind, providing perfectly appropriate content of course, but without having to worry about any of that keyword density at all.
About the Author:
Nick Morgan is a specialist if you want more information on UK SEO. To understand all kinds of things with regards to SEO, pay a visit to the web-site available at >>> http://www.sellingonline.co.uk/
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